About

We are part of a future where independent farms thrive

We are farmers

Our family farm 12 hectares in Chile. As fellow farmers we fully understand the joys of farming and the difficulties. We also understand we all need to have diversified, resilient farming businesses. We created these apps originally for our own farm. After talking to neighbours we realised that no one is making digital tools for farms like ours. So we started to share what we made with farmers in Chile and then in the UK, where half of the family (and much of our small team) are based.

We enable independent farmers with digital tools

We aren’t talking Artificial Intelligence, robots and drones. Yes, they may be useful in a more distant future but there are super simple digital tools we can use today that can revolutionise the opportunities for independent farmers like ourselves.
We want to ensure that independent farms continue to thrive in this increasingly digital world, and can take advantage of the amazing opportunities to be connected, learn together and collect data for our own farms to make better informed choices going forward. We believe that insights from the data we collect can help build ecology, profitability and beauty on vineyards around the world.

Team

Abby: CEO & Co-founder

Abby loves creating digital tools that build ecology, profitability and beauty on farms around the wolrd – including this app and the podcast Farmerama Radio. She also helps run the farm in Chile with Tom.

Inti: CTO & Co-founder

Inti is excited about creating digital tools that are simple and easy to use on the farm.

Tom: Farmer & Co-founder

Tom is head farmer and runs their 12 ha farm in Chile (he is Abby’s dad).

What is Sectormentor? Why was it developed?

How does Sectormentor work?