About us

What is Sectormentor? Why was it developed?

How does Sectormentor work?

We are part of a future where independent farms thrive

We are farmers

Our family farm 12 hectares in Chile. As fellow farmers we fully understand the joys of farming and the difficulties. We also understand we all need to have diversified, resilient farming businesses. We created these apps originally for our own farm. After talking to neighbours we realised that no one is making digital tools for farms like ours. So we started to share what we made with farmers in Chile and then in the UK, where half of the family (and much of our small team) are based.

We enable independent farmers with digital tools

We aren’t talking Artificial Intelligence, robots and drones. Yes, they may be useful in a more distant future but there are super simple digital tools we can use today that can revolutionise the opportunities for independent farmers like ourselves.
We want to ensure that independent farms continue to thrive in this increasingly digital world, and can take advantage of the amazing opportunities to be connected, learn together and collect data for our own farms to make better informed choices going forward. We believe that insights from the data we collect can help build ecology, profitability and beauty on vineyards around the world.


Abby: CEO & Co-founder

Abby loves creating digital tools that build ecology, profitability and beauty on farms around the wolrd – including this app and the podcast Farmerama Radio. She also helps run the farm in Chile with Tom.

Inti: CTO & Co-founder

Inti is excited about creating digital tools that are simple and easy to use on the farm.

Tom: Farmer & Co-founder

Tom is head farmer and runs their 12 ha farm in Chile (he is Abby’s dad).

Annie: Community Lead

Annie is interested in how regenerative agriculture practises can help farming businesses become more resilient, including her own family’s mixed beef and arable farm. To further her knowledge she is currently studying an agriculture course at the RAU alongside working for Vidacycle.

Biel: Programmer

Biel studied environmental science and then data science. Born and raised in Mallorca he has always been in contact with the traditional farming community on the south of the island. Biel is constantly curious about ecology and our human relationship with nature, and is working to ensure how technology can improve this.

Eliza: Community Development

She grew up on the Groundswell farm, where she became fascinated with the natural world and how to preserve it. She studied Zoology to learn more about conservation, and since graduating has re-focused her attention to learning about regenerating the soil and increasing on-farm biodiversity.

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